After all article marketing is also a way to advertise, where in people or say businesses publish the written content on a variety of channels like online magazines, forums, article banks and some other publishers that include publishing on others website. Content is created for search engines or vice versa. An answer could be anything but the underlying fact is that these both need each other because a publisher needs content and content need a platform to act as information source. A step further, search engines without content will be like an abandoned library with no or less books at all. Article and press release submission is still a valuable practice among many internet people that hire article submission experts to get this work done.
Picking up the scenarios of the last decade depicts that search engines were in their initial (progressive) stages and were more experimental than today. There was hardly any algorithm for publishing content and then was also the time when SEO lurked around. In the last decade itself the race to rank higher was started. Owing to high ranking ambitions, people who were into websites began playing games – deadly games using SEO as both shield and weapon. And there began the time of content duplicity, people wanted to create a lot of links using only one piece of content and for this work they normally used to find article submission experts, who can work for them non-stop. And many crazy runners also copied content from others websites and tried to publish on a slew of channels thinking that they would get a lot of back links for their websites. It was clear that there was no place for natural links, which happens when original content becomes popular among search engine users.
The craze for back links began misleading people when they were searching things online. Then, with some time’s preparation Google and other major search engines changed the content algorithm and made it compulsory that any content going online must be written by humans and original. The scope for duplicate content to beat each other was perished out. All search engines study and take into account users’ behavior, based on that they prepare their search and publishing and content algorithm. Anything fishy, next moment it is out of search.
The need to have original content all the time for users is the prime objective of all search engines. These engines act a platform of information for users, if they aren’t morally right then what’s the point in coming to online leaving books. Article marketing is important to make an abiding place in search engines because SERPs bring out the most relevant content to users according to their search. Therefore, companies hire article submission experts along with content writers. When the content is liked by users, they share it on different platforms and this is the only way to get natural links.
When natural links are generated, the ranking of a website automatically goes up and it remains there for longer time. Otherwise SEO pushed websites look bleak and fragile.
Article marketing is a slow but sure shot way to make an effective progress in SERPs. The best way to advance is to hire article submission experts along with content team.