Skip to main content

How can Social Media Boost the Real Estate Industry?

Social media is an exciting platform to gauze users’ sentiments. People speak, opine, and popularise various aspects of life, along with market trends. People extensively compliment about brands, services and new ventures among their communities through various social platforms. Ultimately, their reviews and opinions influence others purchasing powers.

 
Recently, real estate developers have started coming out of proportioned classified ads and have moved towards digital platforms. Other than being online on multiple devices, real estate developers are now striving hard to take advantage of social sites. For real estate, the journey is just started, but it is expected that developers soon will get that stance as their peers got, who are involved into e-commerce, education, and travel industry. Technology is changing the way properties are researched and bought.

Presence on social media is like doing trading virtually. Through social media developers try to reach out to a wide array of target audiences. Better presence on search engines means a developer can receive and provide enquiries set by seekers. It is a space where people talk about experiences of products and services. For smart real estate developers, the social media platform is an ocean of information. Therefore, if developers keep themselves present on social networking sites, forums, blogs, etc., then they can easily gauge potential buyers’ sentiments towards the realty sector and can easily adjust their attitude and pitch towards sales policies for completed as well as upcoming projects. Most importantly, they can plan for future.

Through conventional media, products are marketed and solely focused on sale, whereas social media allows building lasting relationship through two-way rapport and engagement. 25 % of the fortune global 100 companies are using social media platforms like YouTube, Facebook, Blogger, Twitter, etc., and it is going to rise for all companies – because being online is more than just a need. Online platform is a new matter for developers and they have begun grasping the power of online reputation management. For the same, many developers or major players either outsource their ORM to agencies or hire social media experts to maintain an in-house team. The strategy behind using social media is to spread a brand’s value, and also to strengthen up its positivity so as to scale up its reliability and trust among masses.

The need to have a presence online, including on social platforms, is mandatory for all business verticals in order to sustain and feel connected with the targeted audiences. Promoting things offline is becoming a lesser known thing.  

Comments

Popular posts from this blog

7 Ways to Grab Freelance Writing Opportunities from LinkedIn

Getting a good job or regular flow of work as a freelancer or digital nomad basically requires three aspects: Profile, Knowledge and Projection. Well, if you can portray yourself positively and strong on LinkedIn, then getting paid clients without falling in the depressing traps of service marketplaces is easy. Image Credit: coolbusinessideas.com Put your Honest Resume: If you are serious about getting freelance writing projects, then taking LinkedIn as a light social platform is a big mistake. For freelancers in the search of genuine clients and good flow of work LinkedIn is the best bet. In fact, better than service marketplaces. Put your A to Z work experience there with details like roles and responsibilities, tenure, achievements, company name, etc. because in the professional world this platform has no match.
Add a Work Portfolio Link: As an experienced writer you can always choose to make your work portfolio online, as there are plenty of websites where you can register the best …

7 Ways to Stick to Budget as a Digital Nomad

Once you are out on road for travelling, the chances of sticking to a decided budget begins fading away. A travel plan without a set budget is a matter of serious concern for digital nomads. It is a cardinal rule to save money who wish to lead digital nomad lifestyle. Well, with a positive mindset if you stick to the following points, saving a good amount of money while travelling will eventually become a habit of yours.

Prepare a Budget Chart:
Chart out a budget and stick to it. Do online research, read others reviews and travel experiences, or if need arise talk to restaurant and hotel people to know the exact details of tariff and other things. Categorize your budget as per accommodation, transport, local sightseeing, etc. Keep a record of this online as well offline. Carrying a notepad and pen is highly recommended as having access to laptop or tablet is not possible all time.  Every time you spend, jot it down, and see how much you are saving or overspending. After a few days spe…

6 Passive Income Ideas for Struggling Digital Nomads

To set yourself as a competent digital nomad, you need to have either strong financial back up or good passive income coming from some of reliable sources. Well most of the digital nomads work for clients either directly or through service marketplaces; hence, it is quite apparent that neither their income nor work flow is consistent in the early days. At times, clients take unnecessary time to release pay cheque, and obtaining regular work from freelance portals among such cut-throat competition is a difficult job because initially you need to agree as per their terms and conditions. With time when you grow with your performance and make a credible name, gigs come automatically to you. However, there is a gap time between that successful point and the struggling spell.

Image Credit: Hocu.ba To fill that gap, a digital nomad should have passive income coming from multiple things, so that he/she can concentrate more on the mainstream work without caring about petty expenses. Some of th…