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Why do I need a Content Marketing Plan for my Blog?

The best organic way to promote any type of blog is via Content Marketing Plan. Since, paid services are hardly applicable to simple blogs as they demand a campaign full of engagement and involve qualifying aspects like age group, country target, benefits to users, etc. You might feel fumbled to provide answers to all these segments as you might realise on the spot that your blog is all about spreading knowledge or experiences spiralling out of your life. Or, maybe the advertising campaign on popular platforms like Facebook and Twitter sound out of place or a kind of forced stuff.

Well, on the other side, the core purpose of blogging is to share and spread knowledge, be it from any niche. So, the best way is to opt in for a relevant Content Marketing plan and wait for some time to see the results pouring in. The important aspect that comes while promoting a blog is that ways of promotion differ from one topic to another as per the content and its target users. For instance, in forum or commenting boxes you cannot talk about blogging ideas on a travel portal. But if you have some articles published on digital nomad lifestyle, then you can talk about this new way of lifestyle that involves travelling on most of the travel portals. 

Another important aspect of Content Marketing plan is, identifying the same kind of websites or blogs related to your interest or topics. When you enter in the same category, you get to know more about the same topics and while reading or following their posts, you may re-invent them for your own blog. For example recently I read article about 10 benefits of guest blogging, however in that post some of the points were overlapping and the negative (or you can say pragmatic) and emotional aspects were missing. So I spiced up the content using inspiration from that article by adding the missing factors from my side. It came out all new with new meaning altogether. When you read and browse your community oriented blogs, a sense of familiarity is created in a very short span of time, this gives you blog visitors as well as chances for guest posting or guest commenting. For example most of my visitors come from the sites where I comment as a guest or subject matter expert. Getting recognised by the same-field bloggers is a positive sign of growth. In a nutshell, you get good and quality back links.

How to make a relevant content marketing plan is tough, especially when you are a new blogger or less familiarised with digital/content marketing rubrics. So when you start online research, you can get thousands of content marketing plans with or without brands. However, most of the plans are either niche oriented or too much involved into explaining a popular brand that you feel frustrated at the end of read. To tackle this, you need to read all those plans like a reader and start making notes as per your requirements and the nature of blog. 


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