The digital world is mostly about social
media – social networking. You, me, and in fact whosoever knows internet is
enjoying the fruits of being online. Social media is such a charming piece of
pie that hardly anyone can ignore it. Because it suits well to our basic human
urge – that is to share and interact and show. However the direct question is:
can you sell on social media or know how to sell on social media? We all accept
selling is tough because it shows we are bit selfish or interested in making money
all the time even on social sites where people come to enjoy, connect, and
learn in the least sense. Well if you can master the art of indirect selling
then there is no platform better than social media. Heed on the below mentioned
tips to use social media as a selling platform.
Image Credit:
thebitterbusiness.com
Keep
a Healthy Approach in Place:
Being present there isn’t enough. From small
businesses to large ones and everything in between think that being present on
social sites is enough to get huge orders or high-potential leads. Sorry,
that’s not the case. There is a term call social media optimization (SMO),
which means you need a strategy to use it effectively, posting anything and
anytime will never bring healthy results. Discover all the leading social
sites, explore their features, limitations and benefits, and then chart out
your plans to use. For example, many companies or bloggers or artists create
their FB pages but fail to increase the ‘Likes’ because they don’t know what to
publish and when. Things go haphazardly.
Be
Known to Your Prospects – Project your Knowledge Base:
Not all things are for everyone. It means you
have a specific target audience and you should be able to discover where it can
be found. To identify your prospects, one of the best and simple methods is
exploring the groups of Facebook and LinkedIn and communities on Google+,
Tumblr and Instagram. Once you are connected to your relevant segment of
audience, it means half of the game is won. Being relevant means people will
listen and respond to your activities and may also show up interest. Also,
Like, Comment, Share and Participate in their causes or campaigns, when you
voice your thoughts to them they reciprocate. On social media no one likes
introvert kind of people. If you are too much introvert you better be with
Tumblr, it is best known for introverts and millennial.
Be
a Face of Community/Group:
Once you are into the community, try to drill
down your impact. For example if you are connected with writers or authors then
you should be able to help them with their related things like book marketing,
book reviews, publishing agent help, etc. Same goes for every community – other
examples are travel, SEO, Social media, blogging, etc. the list is endless.
Think what you can do for them. They should know when to approach you and what
solutions you can really come up with. In a nutshell, develop a relationship
with your friends and followers it makes way for sales because when you are
seen as an expert for a subject, people automatically think about you. They
talk about you, trust you and buy from you. But you need to be genuine all the
time – no bluffing.
Though there can be other many ways to sell
on social media, however I feel these three points make the most of
contribution. Feel free to suggest your voice in the comments section.
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