Skip to main content

6 Reasons Why Writers Shouldn’t Work with Digital Marketing Agencies

There was a time when digital marketing agencies in India were thriving like a magic figure. That time internet was not so new but online marketing and SEO kind of things were new and taking shapes. That time small, medium, and big – in fact all types of businesses trusted digital marketing agencies and outsourced their work but the results were not so handsome every time. A decade later digital marketing companies are in shackles, either shutting down or have minimum work. You must have observed nowadays most of the companies keep an in-house team for online marketing because they know digital agencies are perfidious.
 
                                                                       Image credit: wsgw.com

As a content writer it is a bad idea to work with digital agencies. Well there are some peculiar reasons in its support.  

Inexperienced and Cheaply Hired SEO People:

The work of SEO people is here to find mechanically keywords or keyword phrases – whether it is logical or not that is not their cup of tea – they see it is popping up from somewhere and that is all for them.

Secondly, on the name of the keyword density they literally count the keywords in the post or content. They want the keywords in the content by hook or by crook. If you as a content writer try to modify some keywords for the sake of better usage and grammar rules, that is strictly not allowed. Many SEO people assume content writing is just the other name of data typing.

Illiterate Digital Marketing Heads:

The persons who set guidelines for content writers and SEO are digital marketing heads/leads. They can hardly communicate in English. They are good at running PPC ads or using grammar applications for random inspections but they always fail to understand that the English language is a funny language; an application cannot do justice to thought process. Most of these digital marketing people get jobs after taking a small 3-4 month course from any local institute. The proposition is very simple. If a digital marketer cannot communicate in English, then he cannot understand and imply a right strategy for brand concern because English is the language of the digital world. This illiteracy is the main reason behind the dwindling of digital marketing agencies in India. Once, a digital head told me to write hundred articles in three days. Can you imagine his subject knowledge?

No Value for Creativity:

They don’t care about your past achievements or future aspirations. Except the writers, you will never find them speaking about books, authors, or any sort of literature or creativity hacks. One typical mentality is: they cannot see writers brooding for topics. For them, it is a waste of time. A writer means always typing something or other in the screen. 

Content Farming:

As a content writer with a digital marketing company my daily target was to produce 3000 words. Keep giving them content and you will be safe. Also, for all sorts of content pieces words are decided. You can exceed a little bit but less is never acceptable. 500 words for articles, 700 words for blogs, etc. and online and offline descriptions are the peskiest thing for a writer. You just can’t get away.

If you write well but fall little short of daily word count, you will be told to increase the quantity over quality. A dip in the quality is fine however lesser word count can be a matter of conviction for you.

Editors are Awkward:

It is funny to see that people are afraid of editors. It is another league altogether. Editors think that they are indefatigable warriors in the field of digital marketing. Their roles are indispensable. They pretend a lot but are hallow from inside, they are devoid of true grammar rules or writing standards, also they assume it is inferior to be a writer under any editor.

Work Distribution is Partial:

Fresh writers are given to finish more work than the already settled average writers. Also, if somebody happens to be a good writer, chances are that he/she will be overworked.

A writer with bohemian attitude will never tolerate to work with people who are more on show-off and less on creativity. It is a trademark of a good writer. And those who tolerate are dabblers.

Comments

  1. I am impressed with the kind of content of your site blog . It not just teaches us but help us in building good brand.
    Now I am regular reader of this blog.
    Thanks you
    http://srajsolutions.com/seo-company-in-pune/

    ReplyDelete

Post a Comment

Popular posts from this blog

7 Ways to Grab Freelance Writing Opportunities from LinkedIn

Getting a good job or regular flow of work as a freelancer or digital nomad basically requires three aspects: Profile, Knowledge and Projection. Well, if you can portray yourself positively and strong on LinkedIn, then getting paid clients without falling in the depressing traps of service marketplaces is easy. Image Credit: coolbusinessideas.com Put your Honest Resume: If you are serious about getting freelance writing projects, then taking LinkedIn as a light social platform is a big mistake. For freelancers in the search of genuine clients and good flow of work LinkedIn is the best bet. In fact, better than service marketplaces. Put your A to Z work experience there with details like roles and responsibilities, tenure, achievements, company name, etc. because in the professional world this platform has no match.
Add a Work Portfolio Link: As an experienced writer you can always choose to make your work portfolio online, as there are plenty of websites where you can register the best …

6 Passive Income Ideas for Struggling Digital Nomads

To set yourself as a competent digital nomad, you need to have either strong financial back up or good passive income coming from some of reliable sources. Well most of the digital nomads work for clients either directly or through service marketplaces; hence, it is quite apparent that neither their income nor work flow is consistent in the early days. At times, clients take unnecessary time to release pay cheque, and obtaining regular work from freelance portals among such cut-throat competition is a difficult job because initially you need to agree as per their terms and conditions. With time when you grow with your performance and make a credible name, gigs come automatically to you. However, there is a gap time between that successful point and the struggling spell.

Image Credit: Hocu.ba To fill that gap, a digital nomad should have passive income coming from multiple things, so that he/she can concentrate more on the mainstream work without caring about petty expenses. Some of th…

How to Explore Yellowstone National Park in 2 Days

Yellowstone National Park is an extremely large and popular recreational park in the USA, stretched across three states Wyoming, Montana, and Idaho. The park is widely known for teeming wilderness and miraculous geothermal features, thus visitors try all the possible tricks to explore the every nook and corner of the park within their possible time limits. People visiting the park first time often brood about that how much time would they need to complete the trip, a week, three days, or just two days? They don’t know. Only experienced travellers who have visited it many a time can help them. Frequent visitors express that to relax and revel in the park at your own pace you literally need to have 6-7 days.

Image Credit: boundtoexplore.com
Well, people with limited time frame can also enjoy the natural warmth and beauty of the park without missing much if the things have been planned smartly. First of all, gather that the park is in the shape of a Grand Loop, further segmented into up…